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Program Benefits


Payless franchisees include former independent car rental operators, automobile dealers and industry-related service owners. These operators realized that the potential is greater when you align yourself with a recognized brand name - and the marketing muscle and powerful technology tools that come with it. Payless Car Rental is a well-known and respected brand with consumers and travel agents worldwide. We have more than 30 years of proven experience in the car rental business.

Our goal, quite simply, is to become the best-valued car rental company in the world.

Expertise in all facets of the business.

We offer invaluable owner and employee training, operations support, fleet management assistance and guidance in revenue management. There's more. Franchisees can take advantage of our buying power on fleet and related vendor services.


Aggressive marketing programs.

Competition is increasing and innovative marketing programs are essential to your success. At Payless, we offer aggressive marketing programs designed to drive revenue into franchise locations. Our marketing support includes a variety of local, national and international advertising campaigns, travel agent programs, Internet opportunities and targeted industry partnerships. We do more with your marketing dollars.

Payless software applications.

Reservations flow with ease to Payless locations using REZlinkŪ, our global reservation system. RATELINK™ and CARRLINK™ make it easy to maintain and revise your rate structure in response to market conditions. With TRANSLINK™, you can respond to the ever-changing business demands through immediate access to database information.

IRez™ facilitates the booking process with on-line reservation inquiry and booking modifications. And your access to a specific Payless website is just a mouse click away with iCentral™.

Technology is driving today’s business world. Our technological advances provide you with the tools to compete.



International Reservation Center.

At Payless, our professional staff is available to service customer reservation needs 24 hours a day, seven days a week. A simple call to our international reservation center at 1-800-PAYLESS puts customers in touch with a friendly voice to book their reservations.


Direct Link to all GDS.

Payless Car Rental offers a direct link to all Global Distribution Systems (GDS), including Amadeus, Galileo, Sabre and Worldspan. Our support staff works with the travel agent community to help you maximize visibility and create the best yield for market conditions year-round.


Website Technology.

The Internet is a powerful tool for the Payless brand. Price sensitive consumers are driven to the Payless website for a great deal on car rental. Our website, PaylessCarRental.com, offers consumers user-friendly features for easy booking.

And, there’s more. Consumers have access to Payless offers through a variety of travel websites including AOL, Expedia, MSN, Orbitz and Travelocity. Direct links to our reservation system are found on each site, which make reserving a car hassle-free.


Franchisee Benefits.
  • Strong brand with worldwide recognition
  • Global reservation system
  • International marketing support
  • Strong Internet presence through Payless website and partner travel sites
  • Proprietary technology: REZlinkŪ, RATELINK™, CARRLINK™, TRANSLINK™, iRez™ and iCentral™
  • Direct link to all GDS
  • Innovative technological advancements
  • Revenue management and fleet management assistance
  • Buying power on fleet and related vendor services
  • Assistance in obtaining financing and fleet insurance at competitive rates
  • Operations support
  • Owner and employee training
  • Support from experienced car rental professionals
  • 30 years of proven industry experience


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