Marketing


Nothing is more important for a nonprofit than a high impact marketing plan.
~Maureen Schuerman

A marketing plan gives you the clear direction on how to increase your earned revenue.  For example, if you are a school, it helps you recruit more tuition-paying students.  If you are a theater, it assists you with securing more season ticket subscribers. 

Your earned income is your number one economic driver.  It is the largest part of your revenue budget and it is the base for funding your mission.

Increasing your program revenue is more complex that most people give it credit for.  It is not just promoting your organization.  It requires an intimate understanding of your target audiences and what they expect from you. It also requires a well thought out plan of how you will use the five P’s of marketing – Product, Price, People, Placement and Promotion – to build relationships with your target markets that produce positive benefits for both them and your organization.

We want to work with you to set ambitious, but achievable earned revenue goals and create a highly successful marketing plan to reach your vision.  Together, we can ensure that your mission reaches even more people.

Contact us at 414.510.1044 or someone@example.invalid to talk further about a marketing plan that increases your income.