Services: Social Media Marketing

Do you know what your customers are saying about your company? If not, you have a target on your back. The era of social media has pushed word of mouth from a close group of friends, an almost infinite number of contacts that span the globe. Anyone with an internet connection can post a blog, make a video, or post a comment on their profile about your customer. Without knowing what customers are saying about your products/services, you have no way of adjusting your strategy or no way to engage your customers.

This new paradigm has been a game changer in business and marketing. Gone are the days of top-down marketing. Consumers have become more cynical of messaging from companies themselves, and rely on what their social network says about products and brands. This has flipped the power to the customer, and has made controlling how customers perceive your brand almost impossible.

What are they saying?
This should be the first question in your mind. To begin managing the conversation you must know where the conversations are happening, what is being said, and who is saying it. Without these key pieces of information, you are stumbling blindly in the dark.

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What are your competitors doing?
Are your competitors already managing their social reputation? If so, how are they doing it? If not, how can you leverage your social media presence? This information has an important impact on how you should form your strategy.

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Make Your Presence Known
Once you know where the conversation is, what the conversation is about, and if/how your competitors are engaging you can begin to create and implement your social media strategy.

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Take Control: Bring the Conversation to your Front Door
With a fully implemented social media strategy, you are already on your way to engaging with your customers and managing the conversation. What else is left?

Bring the conversation to your front door... the good, the bad, and the ugly. By bringing the conversation to your website, you bring the power of your strategy to the forefront of not only your customers, but those within your company as well.

iChatter/imPrint is a program that allows you to aggregate what is being said about your company, and shows your customers what you are doing about any issues. Now, instead of allowing a customer service issue to get lost in the cracks, you have the ability to instantly respond. Not only will you have saved the relationship with that single customer, you will have expanded the reach from one to thousands.

The program also allows you to respond to these issues from one single console. Now you don't have to sign on to each site and waste valuable time.